Why Our Magazines Work
Are you trying to grow your business?
Are you reaching and attracting the right local customers?
As Publisher of Our Milton Neighbor and Crabapple Neighbors, my job is to make sure that my magazines deliver the Higher Net Worth homeowners in Milton, Alpharetta, and Roswell that my advertising sponsors want to reach with their campaigns.
Best Version Media has developed over 925 proprietary direct mail publications that reach a micro-target of affluent homeowners. BVM offers many unique benefits for local sponsors:
Micro-Targeted Neighborhood-specific direct
distribution to:
- 100% Home Ownership
- Affluent Residents with buying power and influence
- Affluent Residents with buying power and influence
- Sports Pages
- Expert Local Contributors (Finance, Medical, Health, Beauty, Auto, Fitness, Real Estate, etc.)
- Family Feature
- Business Spotlight Feature
- Monthly Recipe
- Special Real Estate Section
- Local Calendar of Events
- And much more
Why BVM is an effective Advertising Option?
Open Rate
Neighbors appear on the cover
In an independent survey, readers reported referencing their BVM magazine as many as five times per month*
Independent survey shows 89.4% of residents read BVM monthly magazines*
High-value Penetration
Promote the residents & neighborhoods
Neighborhood-specific target marketing
Micro-Targeted content
Independent survey shows 92.6% of residents found the content yet useful*
Market Influence
Nearly all homeowners
Affluent residents and readers with
buying power
Highly educated residents
Neighbors are involved and active within
the community
Readership
It's a magazine of the people. by the people. for the people
Family Features. neighborhood events
& updates
Readers participate in content
Repeat readership because of local
event calendar
Premier Distribution
Mailed directly to residents' homes
Not sitting on a stack in a coffee shop or store
Penetrate the exact market you are
trying to reach
miltonmediagroupLLC@gmail.com You can also submit a detailed message on our contact us page
{ Branding Points }
BVM Publications reach markets with the most discretionary income and the highest rates of home ownership. These audiences are more likely to read our magazines and, in doing so, see your sponsorship of the local publication. BVM readers are more likely to feel secure about their ability to ride out current and future bumps in an economy. When consuming at near-pre-recession levels during tougher times, they are more selective and tend to stick with brands they know and trust.
According to the Harvard Business Review and Forbes magazine, market downturns allow companies that intelligently advertise to increase long-term market share, allowing them to position their brand higher than when the economy is stronger2. When marketers cut back on their ad spending, brands lose their "share of mind" with consumers, potentially losing current customers and future customers as well.
Recently, the Institute of Practitioners in Advertising (IPA) found that in the 2008 recession, brands that "went dark" (stopped advertising and communicating with consumers for one year) suffered considerable financial consequences for six months or more and took five years to recover and return to their normal profits. Companies that cut their ad budgets in half for one year took three years to recover'.
Speaking directly to today’s circumstances, market experts from Black Rock predict that “[economic] market activity should return rapidly with little economic damage.” Now is the time to take advantage of the growth when you can bring your brand to the forefront and stay in front of your best customers.
{ Contact Us }
{ Social Media }
Our magazines are social media in print. We take the best of Instagram and Facebook - the ability to connect people and share stories and pictures. We love connecting with neighbors and local businesses on social media. Follow us and we’ll follow you back.
Instagram: @ourmiltonneighbor_bvm
Facebook: @ourmiltonneighbor