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These tools work together to consistently position your brand across print, social, and search.

Our magazines are mailed directly to targeted neighborhoods, digital campaigns reach local audiences online, and our dashboard manages listings and reviews. This marketing mix is designed to maximize your impact in the community.

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Celebrating The Best Of Milton, Alpharetta, & Roswell

In addition to our engaging community content, every month, we share stories about amazing businesses in the Milton, Alpharetta, & Roswell area.

See below for a few of our recent favorites.

The Importance of HVAC Maintenance During Winter

The Importance of HVAC Maintenance During Winter

February 26, 20264 min read

When people think of winter HVAC concerns, they often picture harsh snowstorms and freezing temperatures. While Atlanta typically experiences milder winters than northern states, winter HVAC maintenance is still critically important for homeowners and businesses. In fact, Atlanta’s unique climate—characterized by fluctuating temperatures, occasional cold snaps, and high humidity—can place significant strain on heating systems if they are not properly maintained.

Atlanta winters are unpredictable. One week may feel mild and comfortable, while the next brings freezing nights and unexpected cold fronts. These sudden temperature shifts force HVAC systems to cycle on and off more frequently, increasing wear and tear on components. Furnaces, heat pumps, and ductwork must be in optimal condition to handle these changes efficiently and safely.

Additionally, many homes rely on heat pumps, which are especially sensitive to maintenance issues during colder weather. Without proper upkeep, heat pumps may struggle to maintain indoor comfort when temperatures dip below average.

Improved Energy Efficiency and Lower Utility Bills

One of the biggest benefits of winter HVAC maintenance is improved energy efficiency. Dirty filters, worn parts, and airflow restrictions force your system to work harder to produce heat. This extra effort translates directly into higher energy consumption and increased utility bills

A well-maintained HVAC system runs more smoothly and efficiently, using less energy to heat your home. For homeowners, this can mean noticeable savings during the winter months—especially during cold snaps when heating systems run for extended periods.

Preventing Unexpected Breakdowns During Cold Snaps

While Atlanta may not experience long stretches of extreme cold, winter breakdowns still happen—and often at the worst possible time. A heating system failure during a sudden cold snap can leave your home uncomfortable or even unsafe, particularly for children, seniors, and pets.

Routine HVAC maintenance helps identify small issues before they become major problems. Technicians can uncover weak components, refrigerant issues, failing electrical connections, malfunctioning thermostats, or declining system performance early, reducing the risk of emergency repairs during peak winter demand.

Extending the Lifespan of Your HVAC System

HVAC systems are a significant investment, and regular maintenance is one of the best ways to protect that investment. Systems that are serviced annually tend to last longer and perform more reliably than those that are neglected.

HVAC systems are used year-round for both heating and cooling, components experience continuous use. Winter maintenance reduces stress on parts, prevents excessive wear, and helps ensure your system is ready for the heavy cooling demands of the upcoming summer.

Better Indoor Air Quality During Winter

Your HVAC system will circulate all the air in your home while it’s operating to keep your home warm. This is a perfect way to address indoor air quality issues as it passes through the system.

Winter HVAC maintenance will typically include filter replacements. This will not only help keep the furnace from overheating but also help remove air born particulates that cause upper respiratory irritations such as asthma and allergies. Your technician can help and advise on what filter would be best for your family.

Another part of winter we deal with is dry air. The colder it gets outside, the lower your indoor humidity gets. This dry can cause all sorts of irritations such as dry sinus, itchy skin, high pet dander, wood floor damage, and even instruments out of tune. Since all the air in your home is passing through the duct work, adding a whole home humidifier to the system can put the moister back into the air making your home comfortable again. During the winter tune up, ask your tech what humidifier would work for you.

Another way to improve the indoor air quality over the winter is with UV lights. These lights get installed in the ductwork and will serialize the air in your home as it passes to help reduce germs and viruses in the home. Since wintertime is when viruses live the longest, it’s a perfect time to investigate these devices.

There are a lot of ways to improve the indoor air quality of our homes and asking the service professionals about them during a maintenance will get you the answers you need.

Safety Considerations for Gas Furnaces

For homes using gas furnaces, winter maintenance is essential for safety. Cracked heat exchangers, gas leaks, or faulty ignition systems can pose serious risks, including carbon monoxide exposure.

Professional HVAC technicians inspect safety components, test for proper ventilation, and ensure your furnace is operating safely. This peace of mind is invaluable during the colder months when heating systems run most frequently.

Even in a city like Atlanta, where winters are relatively mild, HVAC maintenance is not something to overlook. Regular winter servicing improves efficiency, reduces energy costs, enhances indoor air quality, extends system lifespan, and ensures safe, reliable heating when you need it most.

Scheduling professional HVAC maintenance before or during winter is a smart, proactive step that protects both your comfort and your investment—keeping your home warm now and ready for the seasons ahead.

Learn more: https://www.rsandrews.com

Follow them: https://www.instagram.com/rsandrewsatl/

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Good Neighbor Podcast Milton & More

Positive influencers with an emphasis on education and community engagement.

As producers of Good Neighbor Podcast, we seek out businesses that appeal to our audience of good people in good neighborhoods with good money to spend on quality services and products. If you’re a business owner in or around Crabapple or Milton chances are good you have a compelling story to share. If we haven’t reached you yet, please give us a call. We’d love to broadcast you and your services.

The Importance of HVAC Maintenance During Winter

The Importance of HVAC Maintenance During Winter

February 26, 20264 min read

When people think of winter HVAC concerns, they often picture harsh snowstorms and freezing temperatures. While Atlanta typically experiences milder winters than northern states, winter HVAC maintenance is still critically important for homeowners and businesses. In fact, Atlanta’s unique climate—characterized by fluctuating temperatures, occasional cold snaps, and high humidity—can place significant strain on heating systems if they are not properly maintained.

Atlanta winters are unpredictable. One week may feel mild and comfortable, while the next brings freezing nights and unexpected cold fronts. These sudden temperature shifts force HVAC systems to cycle on and off more frequently, increasing wear and tear on components. Furnaces, heat pumps, and ductwork must be in optimal condition to handle these changes efficiently and safely.

Additionally, many homes rely on heat pumps, which are especially sensitive to maintenance issues during colder weather. Without proper upkeep, heat pumps may struggle to maintain indoor comfort when temperatures dip below average.

Improved Energy Efficiency and Lower Utility Bills

One of the biggest benefits of winter HVAC maintenance is improved energy efficiency. Dirty filters, worn parts, and airflow restrictions force your system to work harder to produce heat. This extra effort translates directly into higher energy consumption and increased utility bills

A well-maintained HVAC system runs more smoothly and efficiently, using less energy to heat your home. For homeowners, this can mean noticeable savings during the winter months—especially during cold snaps when heating systems run for extended periods.

Preventing Unexpected Breakdowns During Cold Snaps

While Atlanta may not experience long stretches of extreme cold, winter breakdowns still happen—and often at the worst possible time. A heating system failure during a sudden cold snap can leave your home uncomfortable or even unsafe, particularly for children, seniors, and pets.

Routine HVAC maintenance helps identify small issues before they become major problems. Technicians can uncover weak components, refrigerant issues, failing electrical connections, malfunctioning thermostats, or declining system performance early, reducing the risk of emergency repairs during peak winter demand.

Extending the Lifespan of Your HVAC System

HVAC systems are a significant investment, and regular maintenance is one of the best ways to protect that investment. Systems that are serviced annually tend to last longer and perform more reliably than those that are neglected.

HVAC systems are used year-round for both heating and cooling, components experience continuous use. Winter maintenance reduces stress on parts, prevents excessive wear, and helps ensure your system is ready for the heavy cooling demands of the upcoming summer.

Better Indoor Air Quality During Winter

Your HVAC system will circulate all the air in your home while it’s operating to keep your home warm. This is a perfect way to address indoor air quality issues as it passes through the system.

Winter HVAC maintenance will typically include filter replacements. This will not only help keep the furnace from overheating but also help remove air born particulates that cause upper respiratory irritations such as asthma and allergies. Your technician can help and advise on what filter would be best for your family.

Another part of winter we deal with is dry air. The colder it gets outside, the lower your indoor humidity gets. This dry can cause all sorts of irritations such as dry sinus, itchy skin, high pet dander, wood floor damage, and even instruments out of tune. Since all the air in your home is passing through the duct work, adding a whole home humidifier to the system can put the moister back into the air making your home comfortable again. During the winter tune up, ask your tech what humidifier would work for you.

Another way to improve the indoor air quality over the winter is with UV lights. These lights get installed in the ductwork and will serialize the air in your home as it passes to help reduce germs and viruses in the home. Since wintertime is when viruses live the longest, it’s a perfect time to investigate these devices.

There are a lot of ways to improve the indoor air quality of our homes and asking the service professionals about them during a maintenance will get you the answers you need.

Safety Considerations for Gas Furnaces

For homes using gas furnaces, winter maintenance is essential for safety. Cracked heat exchangers, gas leaks, or faulty ignition systems can pose serious risks, including carbon monoxide exposure.

Professional HVAC technicians inspect safety components, test for proper ventilation, and ensure your furnace is operating safely. This peace of mind is invaluable during the colder months when heating systems run most frequently.

Even in a city like Atlanta, where winters are relatively mild, HVAC maintenance is not something to overlook. Regular winter servicing improves efficiency, reduces energy costs, enhances indoor air quality, extends system lifespan, and ensures safe, reliable heating when you need it most.

Scheduling professional HVAC maintenance before or during winter is a smart, proactive step that protects both your comfort and your investment—keeping your home warm now and ready for the seasons ahead.

Learn more: https://www.rsandrews.com

Follow them: https://www.instagram.com/rsandrewsatl/

Back to Blog

Meet Your Publisher

Stacey Poehler

Stacey’s passion has always been in creating connections. Whether it be connecting two like-minded individuals, connecting a person to a product or service, or connecting businesses to the local community, she has always put an emphasis on how her work can help others.

Working with local businesses to problem solve and grow their brands and customer base through custom solutions and content marketing, Stacey brings a wealth of experience from her previous work in higher education marketing and branding. Past Georgia clients include the Terry College of Business at UGA, Georgia State College, Spelman, and others.

Stacey resides in Milton, GA with her husband, three children, and three rescued pups. She is a past president of the Crabapple Crossing Elementary School PTO, a member of the Milton chapter of the National Charity League, an elected parent representative on the Milton High School School Governance Council, and an avid tennis player. She loves being part of the Milton and Crabapple communities and can't think of a job better suited for her talents and interests.